Privacy policy

A plain-language account of the information VocalCalm processes to provide voice coaching. Last updated 1 August 2026.

Who is responsible for your data

eHealth Systems Ltd is the data controller for VocalCalm. For privacy questions or to exercise a data-protection right, email [email protected].

Information we process

  • Account details, including your email address and authentication information
  • Preferences, questionnaire answers, selected coaching style, and settings
  • Audio and text needed to run a live voice conversation
  • Short structured memory insights used for continuity between sessions
  • Session, subscription, device, and usage information needed to operate the service
  • Security, diagnostic, and observability data used to keep the service reliable and investigate faults
  • Messages you send to support

A wellness conversation may reveal sensitive information, including information about physical or mental health. Please share only what you are comfortable processing through the service.

Why we use it

  • To create and secure your account and deliver the app under our contract with you
  • To run, personalise, and continue voice coaching sessions
  • To manage session entitlements and Apple subscriptions
  • To protect users, prevent abuse, investigate faults, and improve reliability
  • To answer support and privacy requests
  • To comply with legal obligations
  • To measure website use through Google Analytics only when you consent

Depending on the purpose, our lawful bases include contract, consent, legitimate interests, and legal obligation. Where special-category data is involved, we rely on an applicable additional condition, including explicit consent where required.

Service providers and international processing

VocalCalm uses specialist providers for authentication and databases, real-time communications, speech recognition, language-model hosting, speech synthesis, monitoring and observability, customer support, and Apple payments.

Providers receive the data necessary for their part of the service. We do not describe this processing as anonymous: identifiers and session context can be connected when needed to provide, secure, and troubleshoot the product.

Some providers may process data outside the United Kingdom. Where required, we use recognised transfer safeguards and contractual protections.

Memory, transcripts, and operational data

The memory presented to your coach is made from short structured insights rather than a full transcript. You can manage or delete those saved insights in the app.

Separate operational systems may temporarily process or retain audio, transcript content, content previews, and technical logs for session delivery, observability, security, and fault investigation. Access is restricted to authorised purposes and service-provider controls.

How long we keep information

We keep account information while your account is active and retain other categories only for as long as they are needed for the purpose described, legal obligations, security, dispute handling, or backup cycles. Retention can differ by system and provider.

Deleting a saved insight removes it from the coach's continuity memory. Account deletion starts deletion of account-linked data, subject to limited legal, security, and backup retention.

Your choices and rights

Depending on your circumstances and our lawful basis, you may have rights to access, correct, erase, restrict, or receive a copy of your personal data, and to object to certain processing. These rights are not absolute in every case.

You can manage saved insights in the app or contact [email protected] for a wider request. You can also complain to the Information Commissioner's Office.

Website analytics and cookies

This website stores theme, accessibility, and consent preferences locally. Google Analytics loads only after you choose to allow analytics. See the cookie policy.

Age and changes

VocalCalm is intended for people aged 18 and over.

We will update this notice when the product, providers, or legal requirements change. Material changes will be dated clearly on this page.